There is definitely a stigma regarding paid online ads – that in order for them to work for you, you must have a big budget. Well, that simply isn’t true. I WILL let you in a little secret though…you don’t have to spend a lot of money, but you DO have to be CONSISTENT. And the strategy cannot be to throw spaghetti noodles at the wall and see what sticks – keywords, negative words, and working with the provided analytics, is the key to success, with a large, small or nonexistent budget.